Advertising and Society

Does advertising emulate society or does society emulate advertising?

I really want to say both, but since the question is which came first the chicken or the egg I am going to say that advertising did not create this culture. It is what occurs in "our" world that is showcased through the media. What I believe is a great example are the upcoming elections in November or any elections. Elections are very important in the U.S. and can make a big impact in our society. The only time that we are bombarded with campaign ads are usually during elections. If it wasn't because our nation placed such a high importance on politicans there would be no need for ads about the candidates and their competition.

Bottled water is something that many Americans drink. It has just become a part of our society and many think nothing of it. However, a Poland Spring ad will not be seen in a country like Palestine where the water resources are very limited. I personally drink bottled water all the time and its not because I saw an ad for water, its just because its easier for me. Which brings me to another point. Americans are always on the go. It's just easier to grab a bottle of water from the fridge than have to grab a cup of water from the sink. It's a shame that plastic bottle are bad for the environment but I honesty believe that many people do not care whether the bottles have changed to be eco-friendly.

In the end, it is people within a society that make an impact amongst eachother. I have seen a million ads for facial care however, I do not purchase them unless several people recommend them. I rather purchase something because many people like the product as opposed to buying it because I seen it in a magazine or commercial.