I was trying to comment on Kyle's blog but for some reason I was not able to, therefore I am posting it here.
I also like the Burger King commercials because they do draw the audience to wonder why people get so upset when the burger is not available. I go to Burger King often and always get a Whopper. At some point last month I went to get one and to my luck there was none. I'm not going to lie, I was pretty angry; how can Burger King not have Whoppers? In this case I can understand why the customers in the commercials get upset. Who knows maybe they were shooting for the commercial and I had no idea.
Wednesday, January 30, 2008
Tuesday, January 29, 2008
Stereotypes
Before beginning this assignment I assumed that it would be very easy. I am not saying it was extremely hard however, it was challenging trying to analyze commercials that I would normally think nothing of. Throughout the entire time that I was watching T.V. I saw five commercials for makeup products; two for Maybelline, two for Covergirl, and one for L'Oreal. There were also several for hair products; Aussie, Head and Shoulders, , L'Oreal, Pantene, and two for Garnier Fructis. It is very common for the models and spokespersons for makeup commercials to be "cover girls." The faces which I recognized in these commercials were that of Penelope Cruz, Queen Latifah, and Heather Locklear. However, no matter what kind of makeup these actresses use, they will look beautiful either way. This takes me back to the commercial for Clearasil, a product for acne. Having acne myself, I am not easily convinced by a spokesperson advertising acne who has flawless skin. I have also realized that every acne commercial has a teen as a spokesperson which does not target older adults who suffer with acne as well.
I also spotted several commercials in which a women was associated with the kitchen, laundry, and the grocery store. Till this day women are still seen as the person who should be at home taking care of the children, preparing dinners, and keeping the house clean. The one commercial that drove me crazy was the one for Pediasure which I saw three times. This commercial shows a mom who is pushing her daughter around in a shopping cart at a grocery store, while the little brat complains on how she hates broccoli and chicken. Not only does this commercial reinforce children to be brats but it also demonstrates that all women shop for is food to go home to cook and satisfy their families. A black and white introduction for the commercial for I Can't Believe It's Not Butter, shows a woman with an apron serving her family dinner. Once again going back to the notion of women being stay at home moms.
I did not believe I would see many racial stereotypes and the first commercial I saw was exactly that. The movie Step Up was a dance movie that involved teenagers. In one of the scenes for Step up 2 the girl says "pimping guys out for green cards." It also shows how many young Caucasians try to be "street."
Looking at commercials the way I did for this assignment and how I did prior to it, is a huge difference. Before they were just commercials that I wanted to be over so I could get back to watching my show. Now I can see myself trying to figure out what the advertisers are actually trying to say instead of just ignoring them.
I also spotted several commercials in which a women was associated with the kitchen, laundry, and the grocery store. Till this day women are still seen as the person who should be at home taking care of the children, preparing dinners, and keeping the house clean. The one commercial that drove me crazy was the one for Pediasure which I saw three times. This commercial shows a mom who is pushing her daughter around in a shopping cart at a grocery store, while the little brat complains on how she hates broccoli and chicken. Not only does this commercial reinforce children to be brats but it also demonstrates that all women shop for is food to go home to cook and satisfy their families. A black and white introduction for the commercial for I Can't Believe It's Not Butter, shows a woman with an apron serving her family dinner. Once again going back to the notion of women being stay at home moms.
I did not believe I would see many racial stereotypes and the first commercial I saw was exactly that. The movie Step Up was a dance movie that involved teenagers. In one of the scenes for Step up 2 the girl says "pimping guys out for green cards." It also shows how many young Caucasians try to be "street."
Looking at commercials the way I did for this assignment and how I did prior to it, is a huge difference. Before they were just commercials that I wanted to be over so I could get back to watching my show. Now I can see myself trying to figure out what the advertisers are actually trying to say instead of just ignoring them.
Wednesday, January 23, 2008
Cloverfield
The movie Cloverfield has had a very successful campaign in the past few months. However, this has been an online marketing campaign which has targeted many viewers through Web sites such as You Tube and MySpace. Many are calling it Movie Marketing Maddess, and I can definitely agree.
When the trailer appeared there was no title or date. All the audience knew was that it took place in New York City while a going away party is being thrown, and New York was attacked by something that is capable of destroying the Statue of Liberty. Shortly after that many viewers began searching for clues online. The buzz was at its highest in the past weeks. I have to admit, I myself got caught up in it. I wanted to know what was attacking New York City so I looked for a clip on You Tube. I was shocked as to how many people had seen the same exact clip that I was about to view; almost 800,000 for a clip that was post five months ago. The craze about this movie is out of control. Everyone I know was talking about it prior to its premier last Friday. The fact that people had no idea what was actually going on is what I believe made this ad campaign very successful. It went from appearing on a few billboards and commercials, to being all over the Web, T.V. and making it the number one movie in the country.
When the trailer appeared there was no title or date. All the audience knew was that it took place in New York City while a going away party is being thrown, and New York was attacked by something that is capable of destroying the Statue of Liberty. Shortly after that many viewers began searching for clues online. The buzz was at its highest in the past weeks. I have to admit, I myself got caught up in it. I wanted to know what was attacking New York City so I looked for a clip on You Tube. I was shocked as to how many people had seen the same exact clip that I was about to view; almost 800,000 for a clip that was post five months ago. The craze about this movie is out of control. Everyone I know was talking about it prior to its premier last Friday. The fact that people had no idea what was actually going on is what I believe made this ad campaign very successful. It went from appearing on a few billboards and commercials, to being all over the Web, T.V. and making it the number one movie in the country.
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